Strategy on Si Señor Agencia 

25 noviembre, 2018

To unify under a complete digital strategy the discovery, the acquisition and the sustenance of clients under three common ideals within the digital marketing as: the automation of marketing processes, the social networks and the guideline thereof

25 noviembre, 2018

OBJECTIVES ON SI SEÑOR AGENCIA
Goals and results for brands, products, and services

To unify a complete digital strategy, the discovery, the acquisition and the sustenance of clients must be under three common ideals within the digital marketing as: the automation of marketing processes, the social networks and the guideline thereof.; going through the contents and understanding the data as the basis for validated learning for the following campaigns and execution of work.

WE ARE SEEKING TO ACQUIRE AND SUSTAIN CLIENTS

OBJECTIVES IN SI SEÑOR AGENCIA

1. Decreasing the cost of the customer acquisition by increasing ROI.
2. Focus the potential automation on SMART objectives and optimizing the return on closing and promotion results.
3. Develop and educate leads through different contents in the purchase process, generating a greater number of conversions.
4. Measure and analyze the effectiveness of automatic campaigns.
5. Dynamize and select your funnel for sales through a strong relationship and personalization of the target (Attraction-Rapport-empathy).
6. Generate the correct brand channels.
7. Focus your communication on return and investment efforts.

STRATEGY ON SI SEÑOR AGENCIA
Tactics of the brand in favor of assets

CUSTOMER SERVICE IN SI SEÑOR AGENCIA
Incidents, questions, answers and active listening.

RESPONSE TIME IN SI SEÑOR AGENCIA
We must respond all the comments, inbox, complaints and questions in less than 15 minutes.

RESPONSE FLOW IN SI SEÑOR AGENCIA
It´s prove that answering is less than 15 minutes will give you the badge of respond in Facebook.

Before 15 Min
* Greetings
* Request from the client.
* Data from the client.
* Requirement trought the channel and the respective area.
* Closing.

1 Day later
* Greeting
* Case Verification
* Requirement trought the channel and the respective area.
* Closing

2 Days later
* Greeting
* Case Verification
* Requirement trought the channel and the respective area.
* Closing

3 Days later
* Greeting
* Customer satisfaction
* Closing

WORK TIME IN SI SEÑOR AGENCIA 
Our team respond:
– Monday to Friday from 8:00 AM to 7:00 PM
– Saturdays from 9:00 AM to 5:00 PM
– Sundays from 9:00 AM to 5:00 PM

SOCIAL LISTENING ON SI SEÑOR AGENCIA
Listening to the brand

Every month, we want to inform you where and how people talk about our brand. Quickly detect errors, find shortcomings and weaknesses, improve actions of our campaigns and act quickly in crisis management.

Social Listening or Social Media Listening is nothing more than a technique that allows companies and brands to know everything that is said or commented on social networks about the brand itself. For making this possible, we use specialized tools and software.

By monitoring what they say about us outside our “digital environment” we can measure, among other factors, the real impact of the brand, the feeling of affinity, the negative comments or attacks.

It is a function entrusted to the Community Manager that manages the brand.

In short, the Community Manager has to measure the effectiveness and frequency of everything that is said of the brand, products and services… to be able to evaluate the impact. The impact of all conversations that primarily affect the reputation of the digital brand.

All this information will help us in making decisions for the digital marketing strategy of the brand. Well, we will have data of the behavior of consumers, competitors and the sector.

“The Client is one of the fundamental pillars of any company, hence the need and importance of listening to the client.
Know his needs, consumption preferences, tastes and consumption habits. What they do not like about our products or services, what they would like to be improved, and the solution they want will influence the quality of our services. ”

Every business should be focused on providing the best possible customer service and, for them, specialized marketing strategies should be developed.

Monitoring the conversations and comments generated in the content we produce will allow us to make changes to improve this experience.

We could take Social Media Listening as a kind of “Suggestion Box” taken to the digital world. From him, we intend to get all the answers to our doubts about what we should improve to increase our sales.

“We need to have that proactive attitude to listen to the people in front of us or to the market we want to conquer.
If we know what people want, what they are worried about or what they are passionate about, we can develop really amazing products and services, “says Paco Lorente, specialist in Product Development and Brand Creation.

METRICS ON SI SEÑOR AGENCIA
Presentation of information

Research shows that email marketing, social media and web pages are the main channels for engagement with our consumers. Regardless of the type of device, most of our customers use these channels to learn and compare products and services.

They are also the best channels to attract consumers before and after the purchase. If they are executed correctly, the 3 can provide a very positive user experience. And after all the work of creating the campaign, we have the task of measuring the return on investment (ROI). But measuring digital campaigns can be a difficult task if we are not clear about the goal and do not know how to calculate digital marketing metrics and ROI.

We can use metrics such as impressions, engagement or number of visitors that are essential to build the marketing strategy. We can also focus on more specific metrics such as expenditure-income. All of them will help us calculate the ROI.

* Monthly report of social networks
* Competition Report
* Trends report
* Active listening report and SAC
* Customer maturation reports.
* Sales closing report.
* Buyer person report.
* SEO report.
* Content report.

* Monitoring tools such as Swydoo and Supermetric.
* Tools like Bannersnack, s and Zapier.
* Digital guide reports.
* Improvement reports.
* Action plans for new months.
* Presentation of new media.

* SEO Optimization
* Optimization of organic positioning on keywords.
* Settings for meta-descriptions and titles.
* Headers.
* ALT attributes to images.
* Fix broken links.
* Resolve www.
* Robots.txt.
* XML sitemap.
* Personalized 404 pages.
* Resource minimization.
* Resource cache.
* Language.
* Structured data.
* Backlinks.
* Fix indexation 2xx 3xxx 4xxxx.
* Canonical.

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